Taco Bell President and CEO Greg Creed has written to ‘In Da Club’ rapper Curtis Jackson aka 50 Cent and asked him to change his name to 79/89/99 Cent to publicise the fast food restaurant’s newly introduced value menu.
Jackson is known to like fast food. On his UK tour he had KFC served on fine china. If will drive through and rap his order the chain will make a $10,000 donation to charity and give all the customers inside the restaurant a free meal.
Part of the letter reads: “We know that you adopted the name 50 Cent years ago as a metaphor for change. We at Taco Bell are also huge advocates for change. We encourage you to ‘Think Outside the Bun’ and hope you accept our offer.”